Three Ways BRIC-Based MNCs Can Build Trust
Three guiding principles for C-Suite executives of BRIC-based MNCs and their communications advisors to consider when approaching the global market.
GIBS Information Centre / GIBSIC‘s insight:
3 principles to embrace – Edelman
- invest in trust over reputation
- acknowledge and embrace your roots
- stand in front of the curtain, not behind it
BRIC-based corporate leaders need to embrace the demand on their time and the investment in relationship capital that is necessary to overcome the real and perceptual barriers facing BRIC-based MNCs”
See on www.edelman.com
