Three Ways BRIC-Based MNCs Can Build Trust

Three guiding principles for C-Suite executives of BRIC-based MNCs and their communications advisors to consider when approaching the global market.

GIBS Information Centre / GIBSIC‘s insight:

3 principles to embrace – Edelman  

  • invest in trust over reputation
  • acknowledge and embrace your roots
  • stand in front of the curtain, not behind it

BRIC-based corporate leaders need to embrace the demand on their time and the investment in relationship capital that is necessary to overcome the real and perceptual barriers facing BRIC-based MNCs”

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