Benchmark Report: Pan-African Social Business – IDG Connect

New report from Cerebra, powered by Fusenet, offers first-of-a-kind insights into the social practices of the top 200 African companies

GIBS Information Centre / GIBSIC‘s insight:

Social business, pan-African–  ” The most common uses of social media in Africa have tended to focus on special offers, vouchers and money off.  More mature markets on the other hand will tend to take a ‘Content Marketing’ approach and use social media to engage people in wider ‘brand values’.  The IMN 2013 Content Marketing Survey, for example reveals 51% of respondents have found social media the most effective ‘Content Marketing’ vehicle to date.  –  The most successful social brands in Africa are in the telecoms sector and the report highlights Mobinil, Safaricom, MTN Nigeria, Maroc Telecom and South African Broadcasting Corp as the top five. This is probably not all that surprising because they already have large established audiences. On top of which these brands are already integral to people’s lives, which means inhabiting the social space is not such a big leap.”

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