MIT Sloan and Deloitte study finds the four killer characteristics of successful social businesses

Successful social networking implementations within businesses share four common characteristics; leadership support, measurement capability, great content, and robust and appropriate business…

GIBS Information Centre / GIBSIC‘s insight:

CSR, corporate social business characteristics –

Called “Social Business: Shifting out of first gear”, the research draws on the responses of 2,545 respondents in 25 industries and 99 countries.

But for Which-50 the real power of the study comes from the impact of the qualitative contributions of companies such as Dell, Cisco and Enterasys which provided real life examples of how social either changed or enabled cultural initiatives.” MIT Sloan/Deloitte study

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