Emerging Markets | IMD

GIBS Information Centre / GIBSIC‘s insight:

Dynamic markets – local adjustments, identity :”First, as is the case with virtually every emerging economy, over time costs rise and as your exports rise in demand, so too typically does the demand for your currency—making your exports more expensive. Second, as you then begin to set up shop overseas to try to penetrate deeper in international markets, you need to let go of many of the products and processes that made you successful at home and adapt and adjust to product needs, management styles, etc. that lead to success in foreign places. Third, you need to recruit, select, and develop local talent who can help you make these adjustments and not smother them with expatriates from the home office or put a glass ceiling above them that keeps them from progressing to positions in the home office.”

See on www.imd.org

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