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Continue to ChatNew GIBS research article: Designing for loyalty programme effectiveness in the financial services industry by Sonja Fourie, Michael Goldman and Michael McCall. https://gibsic.blog/2022/06/01/new-gibs-whitepaper-designing-for-loyalty-programme-effectiveness-in-the-financial-services-industry-by-sonja-fourie-michael-goldman-and-michael-mccall/