Leveraging positive company news is a must for generating a solid brand reputation and maintaining strong public relations. As individuals who have tried to post exciting personal news for their followers know, there are effective ways and not-so-effective ways to go about doing it. Self-promotion is a delicate art, and if company leaders hope to shine the best possible light on their organization and reach the right audience when sharing good news about the business, their marketing team or agency partners can help figure out the right approach to take. Here, 15 members of Forbes Agency Council share the best ways for businesses to publicize good news and why these methods are so effective. Click here to read full article