Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook. But shifting market dynamics could turn different groups of vendors into new winners or losers. In the ever-evolving landscape of technology and telecommunications, business-to–business (B2B) customers displayed a positive investment outlook for the upcoming year, according to our latest Pulse survey. And, these customers’ needs are clear: from a product perspective, first-class cybersecurity, product features, and integrations are top of mind; and from a vendor perspective, brand and reputation as well as competent sales representatives are central. Click here to read full article