In the quest for ethical and sustainable production, one chocolate company has taken an unconventional route: sharing its playbook. Tony’s Chocolonely, the Dutch company founded specifically to eradicate slavery and child labour from the cocoa industry, has pioneered an “Open Chain” model that details its sourcing approach for competitors to follow. While most corporate sustainability efforts centre on polished narratives and consumer-facing credentials, sharing supply chain practices is less common. Materials and procurement strategies are of little interest to consumers, and frequently viewed as proprietary assets essential for brand and product differentiation. Click here to read the full text article