NEW GIBS Case study: Building brand equity as a dynamic capability during Gautrain public–private partnership patronage guarantee controversy By Morris Mthombeni, Michele Ruiters, Caren Scheepers and Hayley Pearson

Abstract

Learning outcomes

After completion of the case study, the students will be able to gain knowledge on public–private partnerships (PPPs) in emerging markets; understand how to apply the sensing element of the dynamic capabilities framework in analysing context, especially in emerging market context; and understand how to apply the dynamic capabilities framework to the process of developing brand equity. Click here to read the full article