Category Archives: GIBS research

Showcasing GIBS student and faculty research

GIBS Article: Fostering consumer acceptance of smart glasses: the moderating role of price sensitivity By Anita Ciunova-Shuleska ,Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska, Oluwatobi A. Ogunmokun & Ogechi Adeola

ABSTRACT Smart glasses have not taken off globally as expected. Unfortunately, limited research exists on the factors critical to consumer acceptance of this novel technology. This study fills this gap by investigating how individuals perceive the usefulness and intention to use smart glasses. Using an augmented value-attitude-behaviour (VAB) model, we analyze Amazon Echo Frames to […]
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GIBS Article: Exploring the digital detox journey among generation Y Instagram users By Matiena Marie Scheppe, Anna Luise Seiffen, and Adele Berndt

Purpose Social media (SM) provides a range of positive and negative benefits to users, and an SM detox has been suggested as a way to deal with its negative effects. Instagram (IG) is one of Generation Y’s most widely used SM platforms, noted for its addictive potential. Using a journey perspective, the purpose of this […]
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New GIBS article:The invisible workforce: How can organizations leverage immigrant talent? by Mila Lazarova , Cagdas Kilic , and Stacey Fitzsimmons 

“Immigrants, we get the job done!” is arguably one of the most recognizable lines from Lin Manuel Miranda’s celebrated musical Hamilton. In the words of its creator, though written as a “throw-away” reference, the line quickly became what got “the most reliable audible ovation every night in the show.” Its powerful resonance is likely a reflection of […]
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New GIBS article: Innovation in the esports servicescape: a media business research agenda by Brian McCauley, Adele Berndt, Miralem Helmefalk and David Hedlund

ABSTRACT Esports represent an increasingly influential and innovative component of the global media business landscape. The ever-evolving ecosystem of dynamic new media is driven by a heterogeneous array of stakeholders that co-create value in online and offline spaces, often described as servicescapes, where innovations are increasingly influential in diverse areas including entrepreneurial business models, media, […]
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New GIBS article: The impact of IT ambidexterity on organizational agility: The mediating role of organizational change capacity. by Rawat, W., & Barnes, J.

 Organizational agility (OA) is recognized as a vital capability for competitiveness in dynamic business environments. While IT capabilities are acknowledged as a potential source of OA, there is limited research on the agility-enabling role of IT ambidexterity (ITA), which is the dual pursuit of IT exploitation and IT exploration. In particular, the influence of ITA […]
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Transform your understanding with white papers authored by our leading faculty experts At the Gordon Institute of Business Science:Whitepaper title: Facilitation: A Guide to Approaches in Practice By Ackermann, R.

The need for groups of individuals, within teams, comingtogether across various organisational functions, or workingcollectively within society, to collaborate, solve problems, andmake decisions with sustainable long-term impact, has increasedsignificantly in recent years. Facilitation, the act of makinga process easier, is a valuable method to achieve constructiveresults by accessing the collective wisdom, skills, and energy ofindividuals, […]
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Explore our Faculty’s latest research reports at Gordon Institute of Business science :Township Entrepreneurial ecosystem: The Entrepreneurs’ lived experience. By Prof Anastacia Mamabolo and Matshepo Koape

The Township Entrepreneurial Ecosystem research reportpresents an in-depth exploration of the lived experiencesof entrepreneurs operating within South Africa’s townshipeconomies. This research, conducted by the Gordon Instituteof Business Science (GIBS) Entrepreneurship DevelopmentAcademy at the University of Pretoria, with funding supportfrom the Walmart Foundation, aims to illuminate the uniquechallenges and opportunities faced by these entrepreneurs. Asan entrepreneurial […]
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NEW GIBS Case study: Building brand equity as a dynamic capability during Gautrain public–private partnership patronage guarantee controversy By Morris Mthombeni, Michele Ruiters, Caren Scheepers and Hayley Pearson

Abstract Learning outcomes After completion of the case study, the students will be able to gain knowledge on public–private partnerships (PPPs) in emerging markets; understand how to apply the sensing element of the dynamic capabilities framework in analysing context, especially in emerging market context; and understand how to apply the dynamic capabilities framework to the […]
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NEW GIBS Case study:YES: leading a Youth Employment Service towards increasing impact by Thunusha Pillay and Caren Scheepers.

Case summary Learning outcomes The learning outcomes for this case study are as follows: learning outcome 1: evaluate the environmental context of Youth Employment Service (YES) and ascertain whether YES is a social enterprise. Students will provide an analysis of what is happening around the business, and why addressing youth unemployment is an urgent matter […]
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New GIBS faculty research outputs

Since the beginning of 2023, a number of research articles have been published by our faculty and research associates. Below, a selection of these publications The impact of remuneration governance on chief executive officer overpayment by Mark Bussin, Albert Wocke and Benno Deysel. South African Journal of Economic and Management Sciences, 26(1), 1-10. http://dx.doi.org/10.4102/sajems.v26i1.4860 BACKGROUND: […]
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