New Gibs article: Investigating commitment as a unidimensional or a multidimensional construct in a retail banking setting By Mornay Roberts-Lombard & Daniël Johannes Petzer
The paper investigates the dimensional nature of commitment (affective and calculative) within a retail banking setting. The study tests two models that include antecedents and an outcome of commitment as a unidimensional and a multidimensional construct. The target population for the study included adult customers of retail banks residing in an emerging market. The study highlights […]
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