The main remedy for this dilemma is to continually evolve as an organisation either continually
(exploitative innovation), radically (exploratory innovation) or both. Innovation, therefore,
remains a burgeoning avenue for research. Successful organisations innovate by improving
or exploiting their current offerings and developing radical new ones for the future. March
(1991) originally defined this innovative capability for simultaneous exploration and
exploitation as ambidexterity. Insufficient attention has been paid to research on the
characteristics and organisational factors that enable individuals as antecedents to act
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