Tag Archives: Brand management

5 ways to use AI tools to help build your brand

In an increasingly noisy world, the way to stand out is to intentionally build your brand. This helps you future proof your career of course. It also brings you a bigger platform to get your ideas out into the world. But you’re a busy leader and you may not know where to start building your […]
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NEW GIBS Case study: Building brand equity as a dynamic capability during Gautrain public–private partnership patronage guarantee controversy By Morris Mthombeni, Michele Ruiters, Caren Scheepers and Hayley Pearson

Abstract Learning outcomes After completion of the case study, the students will be able to gain knowledge on public–private partnerships (PPPs) in emerging markets; understand how to apply the sensing element of the dynamic capabilities framework in analysing context, especially in emerging market context; and understand how to apply the dynamic capabilities framework to the […]
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