One of our top 2014 MBA theses on pharmaceutical companies

Pharmaceutical companies and ambidexterity in base of the pyramid markets by Michelle Cluver Source: http://repository.up.ac.za/handle/2263/43975 Abstract: The challenges that face MNPCs in making healthcare more affordable is a topic that is being increasingly researched. These companies face challenges such as pressure from governments around the world to lower their prices, stagnant growth in developed markets […]
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