Top 100 most valuable global brands 2020 (Millward Brown)

Key trends highlighted in this year’s BrandZ Global Top 100 study include: MasterCard entered the Top 10 for the first time this year, due to strong financial performance, supported by growing brand equity especially in engaging consumers: successfully fitting into the ‘ecosystem’ of their everyday lives and gaining a close emotional connection through its purposeful positioning. Five new entrants […]
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