Tag Archives: Consumer behaviour

GIBS Article: Exploring the digital detox journey among generation Y Instagram users By Matiena Marie Scheppe, Anna Luise Seiffen, and Adele Berndt

Purpose Social media (SM) provides a range of positive and negative benefits to users, and an SM detox has been suggested as a way to deal with its negative effects. Instagram (IG) is one of Generation Y’s most widely used SM platforms, noted for its addictive potential. Using a journey perspective, the purpose of this […]
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Building your business with AI (IOL)

In fact, 86% of CEOs mentioned that AI plays an important role in their businesses, not in the form of robots and complex machinery, but software to run their day-to-day operations. From predicting customer behaviour to handling communication, AI in business is becoming indispensable in ways never seen before. AI applications have significantly evolved over […]
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The top 10 global consumer trends report 2021 (Euromonitor)

The pandemic forever altered consumer behaviour. What we value, how we consume and where we spend will never be the same. Businesses that explore and understand these shifts can act now to improve product and service development, employ stronger marketing tactics, lock in customer loyalty and prepare for what’s next.  This report identifies the trends […]
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