One of our best 2016 MBA theses on digitisation

Digitisation of self-service channels in emerging markets as a growth strategy By: Subban Prian 2017 Source:  http://hdl.handle.net/2263/59781 ABSTRACT: A lower cost of acquisition and cost of servicing consumers in emerging markets equates to economic benefit for organisations using digital self-service channels as a platform for consumer engagement. The challenge faced by these companies is the […]
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