Tag Archives: Customers

5 Must-do actions to keep your startup going (Inc)

By Peter Cohan This is a time for radical honesty. Leaders must set aside their fears of appearing vulnerable, take a deep breath, and stare directly into the reality of their companies’ short- and longer-term prospects. Once you, your executive team and your board share a realistic view of those prospects, you must take painful and difficult actions […]
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Cracking the digital-shopper genome (McKinsey&Company)

By Gadi BenMark and Maher Masri Source: McKinsey.com, August 2015 Why do online shoppers remain a mystery for companies? McKinsey brings the solution – the shopper genome – converting the vast amount of data regarding consumer behavior and desires into meaningful insights. Companies should aspire to create a complete picture of the customer across a […]
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