Exploring how South Africa’s fresh fruit industry can boost export performance while building sustainable global trade relationships.

Read insights from GIBS SA research by Petzer, D. J., Matthee, M., Kuhn, S. W., & de Villiers, V. (2023), a collaboration between Henley Business School, GIBS, and Stellenbosch University. Title: South Africa’s fresh fruit industry: Optimising export performance and securing sustainable exporter-importer relationships. The fresh fruit industry in South Africa is considered the biggest […]
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