Tag Archives: iGen

How to market to the iGeneration (Harvard Business Review)

By Joan Schneider Source: https://hbr.org/2015/05/how-to-market-to-the-igeneration May 6, 2015 The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk […]
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