Tag Archives: Media industry

New GIBS article: Innovation in the esports servicescape: a media business research agenda by Brian McCauley, Adele Berndt, Miralem Helmefalk and David Hedlund

ABSTRACT Esports represent an increasingly influential and innovative component of the global media business landscape. The ever-evolving ecosystem of dynamic new media is driven by a heterogeneous array of stakeholders that co-create value in online and offline spaces, often described as servicescapes, where innovations are increasingly influential in diverse areas including entrepreneurial business models, media, […]
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Understanding value in media: Perspectives from consumers and industry (WEF)

“In an age of fake news and misinformation, good quality content is more valuable than ever.” (WEForum) The disruption of the media industry, with the rise of social media, the digitization of content and the increase in mobile consumption has changed traditional funding models beyond recognition. The role of media historically has been central to […]
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