Discover new insights with our Faculty’s Case Studies at Gordon Institute of Business Science: South Africa’s crowded cannabis market: Identifying new market opportunities for Ilco Farming’s “green gold” By Alicia Fourie and Judith Mariette Geyser

Abstract Learning outcomes Following a discussion of the case, students should be able to analyse competitive dynamics: provide an in-depth critical analysis of Ilco Farming’s microenvironment, using the structure–conduct–performance framework; evaluate strategic positioning: conduct a SWOT analysis of Ilco Farming’s medicinal cannabis business; and develop strategic approaches: propose actionable strategies that would provide effective solutions […]
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