One of our top MBA theses on advertising

Optimal media schedules in emerging markets: A South African perspective establishing the inherent characteristics that influence return on investment for advertising spend. By Amy Beck Source: http://repository.up.ac.za/handle/2263/43983  November 2014 ABSTRACT: The effect of advertising efforts on sales is of significant interest for global brands. Recent developments in emerging markets such as South Africa have brought the […]
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