by Josh Bersin

Digital tools and methods can make the process of talent assessment easier and more preciseworkforce positions a company’s digital initiatives for success.

Most businesses understand that they must attract star performers — and compete fiercely for them — to thrive in the marketplace. What they struggle with is how to do it well. The perennial challenge of finding the right people and matching them with the right roles has become even more complex now that AI and robotics are rapidly changing jobs and in-demand technical skills are in short supply. While most organizations still rely on traditional hiring methods such as résumé screenings, job interviews, and psychometric tests, a new generation of assessment tools is quickly gaining traction and, we argue, making talent identification more precise and less biased.

Certain things have remained constant and are unlikely to change anytime soon. When sizing up candidates, managers try to predict job performance while assessing cultural fit and capacity to grow. Studies show that managers look for three basic traits: ability, which includes technical expertise and learning potential; likability, or people skills; and drive, which amounts to ambition and work ethic.

What we need from talent identification tools and methods — old or new — has also stayed the same. To assess their effectiveness, we must look for a strong correlation between candidates’ scores and subsequent job performance. This may sound obvious, but we’ve found in our work with recruiters and hiring managers that many of them use tools based instead on ease and familiarity — and rarely correlate them to results.

Emerging assessment methods can be grouped into three broad categories: gamified assessments, digital interviews, and candidate data mining. What they have in common is their ability to detect new talent signals (that is, new indicators of performance potential).Here we’ll explain how each of these methods work and their strengths and limitations.

Gamified Assessments

A new breed of psychometric tests for recruitment focuses on enhancing the candidate experience. These tools apply game like features, such as real-time feedback, interactive and immersive scenarios, and shorter modules, which make the test taking more enjoyable. The catch is that users’ choices and behaviors are mined by computer-generated algorithms to identify suitability for a given role.

For example, HireVue’s MindX employs gamified cognitive-ability tests by asking users to play sleek games — think Nintendo’s Brain Age — that predict IQ.

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