How to get your business through the coronavirus crisis (Inc)

By Peter Roesler

A recent assessment of the financial impact of the Coronavirus in China found that their economy shrunk by nearly 6% during the height of this crisis. As the Coronavirus makes its presence felt in the United States, many business owners are starting to get worried about how this pandemic will affect their livelihood. Rather than letting the Coronavirus panic lead to bad decision-making, you need to focus on staying the course.

Closing up shop and taking out focus off of marketing and promoting your business can create long-term problems. Are you trying to get your business through the current Coronavirus crisis? If so, check out the helpful tips below.

Keeping your employees in the loop

One of the biggest mistakes you can make in the midst of a crisis is to your business alienate valued team members. Since your team is already on edge, you need to do all you can to ensure they know what is going on with the business. This is why holding routine meetings and going over what your plan of action to get through the crisis is.

As you probably already know, social distancing is being recommended by healthcare professionals to combat the spread of the Coronavirus. However, this doesn’t mean you have to do away with meetings completely. Using video chatting software is a great way to get face to face interactions with your team without breaking the social distancing rules. Staying in constant contact with your team during the mandated quarantine may be difficult, but it is well worth the effort you invest.

Review and optimize your website

Finding ways to keep yourself occupied during this slow period is also important. If you are looking for a project to take on that will help you generate more leads, then reviewing your website content is a great option. Going through the content to ensure it is both readable, packed with keywords and optimized with the right links is a must.

The older the content on your website gets, the harder it will be to keep it ranking high. If you are unsure about how to audit and optimize your content, then you need to seek out the help of a marketing professional. With their assistance, you can rest assured that your website content is engaging consumers and enticing them to use your products/services.

Stay connected to loyal customers

Another essential thing you need to do when trying to make it through the current Coronavirus crisis is to stay in contact with your loyal customers. Rather than trying in vain to reach customers on the phone, you need to think about sending out emails. Most consumers prefer communicating via email with the companies they use. These emails can be used to tell consumers how your business is dealing with this crisis or as a way to promote the products/services you offer.

One day at a time

Looking at this slow-down as a temporary bump in the road is crucial. Staying positive and focusing on life after the Coronavirus can help you keep your sanity and may even allow you to make your business more profitable.

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