Africa Entertainment & Media Outlook 2019-2023 (PWC)

An in-depth analysis of the trends sharing the entertainment and media industry in South Africa, Nigeria, Kenya, Ghana and Tanzania. This outlook is looking at the industry through the lens of the consumer.The focus is  on the rise of increasingly personal and personalised media interactions, as today’s consumers – eager, highly selective and voracious – seize the opportunity to enjoy media experiences tailored to their own preferences,contexts and schedule.

Read/download full report here..

 

 

 

 

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