South Africa’s most valuable brands – and the smart business decisions to reach the top (BT)

Data and analytics company Kantar BrandZ has published its Most Valuable South African Brands 2022 report, showing that the top 30 brands in the country are collectively valued at $34.9 billion, representing a 21% increase over last year. MTN has leapt four places in South Africa’s brand ranking to occupy the No.1 spot for the first time with a brand value of $3.7 billion. The telecom provider also claims the accolade as this year’s fastest riser, growing 85% in brand value year-on-year. Twelve South African brands boast above-average growth (21% rise in brand value). Rising nine positions, Investec (No.16, $700 million) is the second fastest riser, followed by retail giant Checkers (No.23, $531 million), part of the Shoprite Group that has focused heavily on accelerating its digital transformation, Kantar said. Click here to read full article

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