One of South Africa’s biggest retailers has an answer to SHEIN, Amazon and Walmart (BT)

The Foschini Group (TFG) is making a big play into e-commerce and the mobile shopping space in South Africa, promising ‘big things to come’ from its Bash shopping platform.

Presenting its interim results for the six months ended September 2022, the group talked up the fashion and lifestyle platform that it launched into beta in June of this year.

The Bash platform – South Africa’s largest omnichannel fashion and lifestyle shopping platform – brings all of TFG’s popular brands and products into one virtual mall.

At launch, it offered over 200 brands from popular South African stores, including Foschini, @Home, Markham, TotalSports, Sterns, and American Swiss, across 400 categories. At full launch, the group says over 100,000 items will be available for sale. Click here to read full article