‘Phygital’ retail and the store’s new brand ambassador (Forbes)

New truths are emerging regarding retailing in the post pandemic era. Many of these are highlighted in PwC’s February 2023 Global Consumer Insights Survey. A particular survey quote stands out: “It’s incumbent on market participants to meet consumers in both physical and digital spaces—and to meet their changing expectations.” These same sentiments were echoed throughout the many speeches and presentations during January’s National Retail Federation’s 2023 “Big Show” in New York City. Click here to read full article