How real-world cases work as business school teaching tools (Forbes)
Business case studies are the closest thing to a window on to real life for the sometimes detached students of an academic institution. Take, for example, an in-depth look at how Spanish retailer Zara differentiates itself from rivals; or how US coffee chain Starbucks has gone through its digital transformation; or how a Ukrainian subsidiary of a German beer brand navigates a tricky business relationship. Click here to read the full article
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