At a recent Columbia Business School gathering focused on cement decarbonisation, Maher Al-Haffar, chief financial officer at Cemex, one of the world’s largest cement companies, had a message for his peers: “There’s a misconception that for any emitting industry, the cost of transition is value-destructive to shareholders,” he said. “In our industry, we actually think it’s value-creating.” Many in the sector agree that decarbonisation of cement, one of the world’s most ubiquitous commodities, is possible and potentially even profitable. The question is: who pays for the transition and which strategies should be prioritised? Click here to read the full article