Companies are under pressure to pause digital innovation as costs rise and uncertainty grows—but holding back risks falling further behind in the age of AI and data-driven change. Research shows the most effective organizations avoid waste by funding projects incrementally based on evidence, pairing autonomous teams with shared resources, and continually reallocating talent and capital to initiatives with the greatest strategic impact. By adopting these habits, firms can double down on digital innovation while ensuring that every investment advances long-term business value. Click here to read the full-text article