When was the last time you asked yourself, “Is that AI or is it real?” If you spend any time on the internet, it was probably within the last day or two. The lines between artificial and real content are becoming increasingly blurred, and this is especially true in the SEO world. While the SEO landscape was already heavily impacted by AI tools that could be used to automate workflows and perform technical optimisations, the rapid growth of generative AI tools is raising questions for website owners.

The appeal of AI-generated content is obvious; it appears to allow SEO teams to instantly create customised content. Rather than spending time editing and adjusting content, content creators can use AI tools to adjust the content’s tone, length, and format simply by changing the prompt. AI content tools have allowed companies to hire fewer writers and editors and produce a higher volume of content faster than before. With all these benefits, AI content generation is hard to resist. Click here to read the full-text article