Avoid these five digital retailing mistakes
By: Prabuddha De, Yu Jeffrey Hu, and Mohammad S. Rahman Source: https://sloanreview.mit.edu In a world where customers are shifting a significant portion of their purchases from off-line to mobile and online channels, the mantra for retailers is to embrace the change and capitalize on the virtues of digital commerce. But rather than haphazardly implementing various website features, […]
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