New GIBS article: Innovation in the esports servicescape: a media business research agenda by Brian McCauley, Adele Berndt, Miralem Helmefalk and David Hedlund
ABSTRACT Esports represent an increasingly influential and innovative component of the global media business landscape. The ever-evolving ecosystem of dynamic new media is driven by a heterogeneous array of stakeholders that co-create value in online and offline spaces, often described as servicescapes, where innovations are increasingly influential in diverse areas including entrepreneurial business models, media, […]
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