Dean Nicola Kleyn receives an Emerald Management Review Citations of Excellence Award

Very hearty congratulations to Nicola Kleyn and Russell Abratt whose paper “Corporate identity, corporate branding and corporate reputations: Reconciliation and integration”, European Journal of Marketing, 2012 has been recognised by Emerald.

On a yearly basis the Emerald Group Publishing awards certificates to highly cited papers relating to the areas of Business Management, Finance, Accounting, Economics and Marketing – subjects in which Emerald itself has proudly published journals for nearly 50 years. The selection process made by our own editorial experts is based initially on the citations being given to papers published in a previous year (in this case 2012), but our judging panel also take into account the content of the papers themselves in terms of novelty, inter-disciplinary interest and relevancy in today’s world. While high academic and research standards are a pre-requisite, these selections are of course ultimately subjective, but they are also a reflection of the high quality of work published in 2012.

The article summary:

Purpose
The main purpose of this paper is to explore, define, reconcile and depict corporate identity (CI), corporate brand (CB) and corporate reputation (CR) in a framework that reflects the dimensions of these constructs, discriminates between them and represents their inter‐relatedness.
Design/methodology/approach
The paper draws on key literature relating to CI, CB and CR.
Findings
The paper develops a framework that explains and aligns the drivers of CB and CR.
Practical implications
Managers will be able to use the framework to help them align and optimise brand and reputation building efforts of their organisation. Academics will be able to use the framework as a basis for empirical research.
Originality/value
The article reconciles disparate views from a number of theoretical streams that have investigated CI, CB and CR and develops a comprehensive framework that shows that although the management and measurement of the constructs may overlap, the constructs themselves are not interchangeable.