Tag Archives: Marketing

5 tips to get your product or service noticed

By: Doug and Polly White January 12, 2016 Source: https://www.entrepreneur.com/article/254879 A wise man once observed, “In business there are only two things that matter. These are reality and perception. However, reality only matters to the extent that it influences perception.” In short, a person’s perception is his or her reality. You may have a product or service that […]
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Content marketing: understanding its role, value and ROI

By: Jim Yu  February 01, 2016 Source: https://searchenginewatch.com

3 marketing claims that hurt your reputation

By Kimanzi Constable  February 01, 2016 Source: http://www.entrepreneur.com/article/269853 As you scroll through Facebook, the one thing that probably stands out is the Facebook ads. Facebook ads are a powerful way for entrepreneurs to advertise their business and services, but they have also brought out a whole new level of deceptive marketing. There are wild claims being made, […]
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Use these 8 lesser-known marketing tools to help spread the word (Entrepreneur)

By Sujan Patel Source: http://www.entrepreneur.com/article/247862 July 06, 2015 Having the right tools can mean the difference between success and failure. But with so many different tools available for small-business marketing, it can be challenging to know which ones to choose. While there are plenty of well known, and often, expensive options out there, these eight lesser-known tools […]
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Dean Nicola Kleyn receives an Emerald Management Review Citations of Excellence Award

Very hearty congratulations to Nicola Kleyn and Russell Abratt whose paper “Corporate identity, corporate branding and corporate reputations: Reconciliation and integration”, European Journal of Marketing, 2012 has been recognised by Emerald. On a yearly basis the Emerald Group Publishing awards certificates to highly cited papers relating to the areas of Business Management, Finance, Accounting, Economics and Marketing – subjects […]
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How to market to the iGeneration (Harvard Business Review)

By Joan Schneider Source: https://hbr.org/2015/05/how-to-market-to-the-igeneration May 6, 2015 The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk […]
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Grow your business with Pinterest (business.printerest.com)

By: Carolyn Kao Source: https://business.pinterest.com/en/blog/grow-your-business-pinterest People use Pinterest while they’re in different mindsets—they might be looking for new things to aspire to do, narrowing down on a few options or making decisions on what to buy and do next. The Pinner journey mirrors the customer journey, which means businesses on Pinterest can reach potential customers […]
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Why is dotAfrica Important for the African Continent? IDG Connect

See on Scoop.it – Centre for Business Analysis & Research – CBAR Why Africa’s new brand identity under the dotAfrica domain will foster positive change. GIBS Information Centre / GIBSIC‘s insight: dotAfrica  –  “With Africa and African resources being of great economic interest to investors in developed as well as developing countries like China; the […]
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Yummy money: how the Young Urban Male is set to save the global economy

Meet the new saviour of the global economy. He has made a ton of cash from the emerging markets and he is not ashamed to spend it… on himself. He spends an inordinate amount of time browsing Mr Porter and Matches.com on his iPad. He never leaves the house without being Instagram-ready in JW Anderson, […]
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‘One size fits all’ marketing by global companies fails in Africa – FT.com

When a television advertising campaign promoting Indian mobile phone company Bharti Airtel in Africa fell flat a few years ago, the marketers went back into the cutting room to work out why. GIBS Information Centre / GIBSIC‘s insight: GIBS DMI – See on http://www.ft.com