Tag Archives: Marketing

Yummy money: how the Young Urban Male is set to save the global economy

Meet the new saviour of the global economy. He has made a ton of cash from the emerging markets and he is not ashamed to spend it… on himself. He spends an inordinate amount of time browsing Mr Porter and Matches.com on his iPad. He never leaves the house without being Instagram-ready in JW Anderson, […]
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‘One size fits all’ marketing by global companies fails in Africa – FT.com

When a television advertising campaign promoting Indian mobile phone company Bharti Airtel in Africa fell flat a few years ago, the marketers went back into the cutting room to work out why. GIBS Information Centre / GIBSIC‘s insight: GIBS DMI – See on http://www.ft.com