Why is dotAfrica Important for the African Continent? IDG Connect
See on Scoop.it – Centre for Business Analysis & Research – CBAR
Why Africa’s new brand identity under the dotAfrica domain will foster positive change.
GIBS Information Centre / GIBSIC‘s insight:
dotAfrica – “With Africa and African resources being of great economic interest to investors in developed as well as developing countries like China; the implementation of the dotAfrica domain brand could bring about a more focused, more powerful way for African businesses to trade both amongst each other and internationally. ZACR CEO, Lucky Masilela, says of the branding and economic implications; “The value proposition for dotAfrica is that it allows us a new, collective identity.”
See on www.idgconnect.com