There is no doubt that the AI wave is fundamentally shaping and changing the role of marketing within an organisation. Because of this seismic shift, CEOs and their CMOs across sectors and industries are regrouping and ramping up their digital innovation to increase competitiveness. Retaining existing customers and gaining new ones is now an outright battle fought with AI-driven technology tools that have changed the game, irrevocably. It is indeed a new era. And it’s happening at the speed of light.  Click here to read the full article