10 Golden rules of personal branding

By Goldi Chang

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world. In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for (almost) everyone. So here are 10 golden rules for creating an engaging, unique, and inviting personal brand

Have a focus.

Decide what your key message is and stick to it. Too many people are unfocused when it comes to press and coverage, trying to be “everything to everyone. Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience There’s an easy way to have an original personal brand—and that is to be genuine and authentic.

Be genuine

There’s an easy way to have an original personal brand—and that is to be genuine and authentic

Be consistent

Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.

Be ready to fail.

Failure is tough, and all of us generally want to avoid it – that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure to push past your comfort zones.

Create a positive impact.

Grow your community around your brand -Keeping a positive attitude and helping others will only help healthily grow your brand in the long run

Follow a successful example

People interested in personal branding need to start marketing themselves like the celebrities and influential people that they look up to every day. Study trends and popular individuals on different social media platforms and then implementing them with a twist.

Live you brand

Separate your brand from your personal life.

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