This case is suitable for graduate- and postgraduate-level courses that discuss strategy, leadership, and business turnaround. The case can also be taught in courses that cover topics on general management, decision-making, or industry analysis, with a particular focus on the information and telecommunications industry. The case will help students understand how business models develop and mature through different stages. It provides insight into the decision-making process related to business model development and the impact of industry changes on the robustness of a business model. Click here to read full article.