New GIBS article : The Face of nonbinary beauty communication on Instagram: A content analysis by Adele Berndt, Ria Wiid, Tomas Mullern and
Gender is a feature of beauty marketing, used in marketing segmentation and communication images, where binary images are predominant. Recently, the social identity of gender has become increasingly nuanced as a more complex set of identities, including genderqueer and nonbinary, influences marketing communications. As part of cultural expression, advertising reflects and impacts how consumers perceive themselves and others, with Generation […]
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