Retailers in South Africa have made changes to help you make better choices – but they need to be careful (BT)
How stores are using AI
An example of AI in retail can be seen in the use of facial and voice recognition. The SPD Group, a London-based e-commerce solutions company, has developed a system for product suggestions based on tracking a customer’s location and actions in-store. The system analyses video footage from cameras, identifies customers in frames and tracks the customer’s location in the store. Walmart Tesco, and many other established retail brands, use Google or Amazon AI technology to provide customers with simple and quick voice searches. For example, the introduction of Walmart Voice Over by Walmart and Google allows customers to simply say “Hey Google, talk to Walmart and add milk to my cart” to their Google Assistant. The specific milk the customer regularly buys is then added automatically to the customer’s online cart. Click here to read full article.
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