Ecommerce at the core

The COVID-19 pandemic introduced lockdown policies that forced several grocery retailers to shift to e-commerce and offer online shopping and delivery services. McKinsey reported that 20- 30% of grocery store businesses turned to e-commerce at the height of the pandemic in 2020. Although physical stores have resumed operations, online shopping is still a big trend as millions of customers worldwide continue to shop online. Consumers’ love for online shopping is no surprise, as they enjoy the convenience of digital technology and the additional perks of online shopping. The perks of online shopping include at-home deliveries with delivery notifications, coupons, shopping lists, product suggestions, and special offers. Click here to read more