How consumers allocate attention doesn’t stop at the storefront. The same behavioral shifts that define what audiences watch, buy, and care about are reshaping what employees expect, how teams build culture, and what leaders can no longer afford to ignore.

Heading into 2026, three forces are defining the attention economy—a market where the scarce resource is no longer content, data or information, but human focus. Each force carries implications that extend well beyond marketing and into the boardroom, the org chart, and the decisions leaders are making right now. Click here to read the full text article