Tag Archives: Brands and branding

Elon Musk changes Twitter logo from blue bird to ‘X’ (EN)

“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” the company’s CEO Linda Yaccarino tweeted.Twitter has changed its branding from the blue bird to an X on the website.The change followed a series of tweets from the social media platform’s billionaire […]
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5 tips to get your product or service noticed

By: Doug and Polly White January 12, 2016 Source: https://www.entrepreneur.com/article/254879 A wise man once observed, “In business there are only two things that matter. These are reality and perception. However, reality only matters to the extent that it influences perception.” In short, a person’s perception is his or her reality. You may have a product or service that […]
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Turn your brand into a millennial magnet with these 3 marketing tips (Entrepreneur.com)

By: Jonathan Long May 16, 2016 Source: https://www.entrepreneur.com/article/275724 The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic. While penetrating a new demographic is never easy, it is possible, as long as you understand the audience. Why should millennials be on your radar? According to […]
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The λόγος of logos (The Economist)

BRANDS have a logic and meaning of their own. But how much are they worth? Three companies that measure brand value have healthy disagreements. There is a consensus… Source: http://www.economist.com

BrandZ Top 50 Latin American Brands

Millward Brown BrandZ Top 50 Latin American Brands 2013 Mexican beer brand Corona is the most valuable Latin American brand, according to the second annual B… GIBS Information Centre / GIBSIC‘s insight: LatAm top 50 brands – Infographic See on http://www.slideshare.net