Tag Archives: Brands and branding

5 tips to get your product or service noticed

By: Doug and Polly White January 12, 2016 Source: https://www.entrepreneur.com/article/254879 A wise man once observed, “In business there are only two things that matter. These are reality and perception. However, reality only matters to the extent that it influences perception.” In short, a person’s perception is his or her reality. You may have a product or service that […]
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Turn your brand into a millennial magnet with these 3 marketing tips (Entrepreneur.com)

By: Jonathan Long May 16, 2016 Source: https://www.entrepreneur.com/article/275724 The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic. While penetrating a new demographic is never easy, it is possible, as long as you understand the audience. Why should millennials be on your radar? According to […]
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The λόγος of logos (The Economist)

BRANDS have a logic and meaning of their own. But how much are they worth? Three companies that measure brand value have healthy disagreements. There is a consensus… Source: http://www.economist.com

BrandZ Top 50 Latin American Brands

Millward Brown BrandZ Top 50 Latin American Brands 2013 Mexican beer brand Corona is the most valuable Latin American brand, according to the second annual B… GIBS Information Centre / GIBSIC‘s insight: LatAm top 50 brands – Infographic See on http://www.slideshare.net

African Business publishes Africa’s most valuable brands / African Business

The full findings of Africa’s most valuable brands are published in the November issue of the pan-African monthly African Business magazine, in partnership with brand Africa, Brand Finance Africa and TNS. GIBS Information Centre / GIBSIC‘s insight: Africa, brands 2013 “For the first time the full findings of a survey conducted by Brand Africa in […]
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Emerging Markets: Luxury’s New Breeding Ground

“Conspicuous consumption by the world’s rising consumer class is fueling rapid growth outside the luxury category’s traditional territories…” © GIBS Information Centre / GIBSIC‘s insight: Japan, China, Asia– ” . . .a cyclical trend showing that when the economy is strong, people consume a lot more luxury goods. You probably saw an effect of this […]
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