The λόγος of logos (The Economist)
BRANDS have a logic and meaning of their own. But how much are they worth? Three companies that measure brand value have healthy disagreements. There is a consensus…
Source: www.economist.com
The GIBS Blog (Gordon Institute of Business Science)
Selected insights from around the world brought to you by the Knowledge and Information Services (Info Central) of an African business school offering Doctoral, MBA, MPhil, and Corporate Education programmes
