How the ‘aspirationals’ are changing the world (World Economic Forum Blog)
“Solutions to some of our intractable global challenges could be found in 2.5 billion empowered, young and urban shoppers. These are the “aspirationals”, and the way they are uniting style and social status with sustainability values represents both an opportunity for business and a lever for change. Aspirational consumers love shopping, but they also want to be socially and environmentally responsible and they respond to brands that take initiatives in this direction.
Aspirationals are redefining modern consumption, unlocking the market for sustainable products and services, and propelling the economy forward through new business models.”
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