A recent Euromonitor article, written by Sarah Boumphrey and Ramune Verikaite, outlines six tips for working with emerging market data. Euromonitor, themselves, follow these tips to ensure the quality of their data.
Their tips are:
- Question quality even from government sources.
- Think proxies to help gain insight if quality data is not available.
- Be wary of timeliness.
- Go granular – dig deeper.
- Never forget the importance of definitions and their context.
- Consider practicalities.
To read the full article, please click here.